Smart entrepreneurs running a thriving business know there’s always more they can do to make that business grow. One way of taking things to the next level is by finding an alternate stream of income. That doesn’t mean starting a second business, but finding ways to complement and grow the business you have by offering more value to your customers and followers.

If you aren’t participating in affiliate marketing, it’s time to consider taking advantage of this lucrative revenue stream.

 

What is affiliate marketing?

Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience—“affiliates”—to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.

Simply put, affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms, or website. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation. Done well, this performance-based opportunity can become an important part of your business by netting you a healthy income.

 

How does affiliate marketing work?

To participate in an affiliate marketing program, you’ll need to take these five simple steps:

1. Find and join an affiliate program

2. Choose which offers to promote

3. Obtain a unique affiliate link for each offer

4. Share those links on your blog, social media platforms, or website

5. Collect a commission anytime someone uses your links to make a purchase

Commission rates vary dramatically, depending on the company and the offer. On the low end, you’ll earn about 5% of the sale but, with some arrangements, you can earn as much as 50%, usually when promoting a class or event. There are also affiliate marketing programs that provide a flat rate per sale instead of a percentage.