Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.

Inbound marketing improves customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on multiple social media platforms.

Compared with outbound marketing, inbound reverses the relationship between company and customer. In fact, while outbound marketing pushes the product through various channels, inbound marketing creates awareness, attracts new customers with channels like blogs, social media, etc.

 

Main characteristics of Inbound Marketing:

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• Define the buyer: The content of the brand, perfect timing, advertising campaigns will revolve around the customer, to their necessities.

• Understand the customer journey and purchases cycles: Establish the main phases of your potential customer and their principal touch points.

• Establish your potential customer.

• Build customer loyalty: It is more expensive to catch new customer,

• it is recommendable to keep the ones you already have

• Use CRM

• Content management