Digital PR is a term being used more and more frequently in digital marketing. If you are unsure on exactly what it means, you’re not alone. While most of us are ok with the PR bit, many of us are unclear on the term as a whole.

To understand what digital PR is and how it works, it is important to understand where it departs from traditional PR. Same objective, different tactics. While both aim to enhance the client’s reputation and increase brand awareness among target audiences with the ultimate goal of increasing sales, their approaches to content and interaction with those audiences are leagues apart.

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• 70% of links search users click on are organic (DSIM)

• Journalists receive, on average, 50-100 press releases every week. 44% prefer to receive them in the morning. 68% just want the facts. (Business 2 Community)

• 64% of journalists say they prefer that follow-up on pitches to be done by email rather than phone, (Business 2 Community)

• 76% of journalists say they feel pressure to think about their story’s potential for sharing on social media. (Business 2 Community)

• The first position on Google search results on desktop has a 34.36% clickthrough rate. On mobile it’s 31.35%. (Hubspot)